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SEO & marketing

How to set up your Google Business Profile

Appear on Google Maps and in local search for your town.

  • 20 min to complete
  • Beginner level
  • 5 steps
You will need
  • Your exact business name, address, phone and hours
  1. Create the profile

    Go to Google Business Profile and add your business.

  2. Use consistent details

    Enter the same name, address and phone number as on your website.

  3. Pick the right category

    Choose the main category that best describes what you do.

  4. Verify

    Complete verification using the method Google offers.

  5. Add photos and collect reviews

    Add photos of your premises and work, and ask happy customers for reviews.

Tips
  • Reply to every review, politely, including negative ones.

Terms used in this guide

Google Business Profile
A free Google listing that shows your business on Maps and in local search.
Local SEO
Helping a business appear in local searches and on Google Maps.
NAP consistency
Using the same business Name, Address and Phone number everywhere online.
Reviews
Customer ratings and comments on Google or other platforms.

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